Run public Pages alongside your account — for a project, a brand, or a community.

A Page is a small public profile you control, separate from your personal account. Pages have their own slug, avatar, cover, bio, and followers, and you can post to your feed as a Page instead of as yourself.

What pages are good for

A side project, brand, or interest community you want to keep separate from your main profile.
Letting a small group of posts share an identity (the same name and avatar everywhere).

Find pages

Web: open /pages for My pages. Public pages appear at /page/:slug.
Android: open Pages from the Menu tab. Public pages open at the same /page/:slug URL via deep link.
Pages to follow suggestions appear in the right sidebar of the web feed and in the Explore screen on Android.

Create or manage a page

Open Pages and choose to create a new one. You'll set:

Name
Slug — 3 to 30 characters, letters, numbers, and underscores. Must be unique.
Bio
Avatar and cover images

You can edit any of these later from the same screen.

Follow a page

Open a page and tap Follow. Posts from pages you follow appear in your Following feed alongside posts from people.

When you are signed in, tap the followers count on a page to see who follows it. From that list you can follow or unfollow people (this is separate from following the page itself).

Pages you follow also appear under the Pages tab on your own Following list (on your profile).

Post as a page

In the post composer:

Open the Post as dropdown.
Choose Yourself or one of your pages.
Submit. The post will show the page's name and avatar, not yours.

Status as a page

You can also post a 24-hour Status as a page:

From the feed Status bar, open New status and choose the page in Post as.
From a page profile you own, tap + on the avatar to create a status for that page.

Followers see it as its own ring (page name and avatar). The page profile avatar also shows a status ring while the story is live — tap it to view.

Pages